Snow retailers share sales, brands and business trends

Since SIA is just around the corner, we checked in with six influential snowboard shops, including two resort shops, to see how sales are shaping up, what products are working, if extra inventory is still floating around and how online sales are affecting their brick and mortar stores.

There’s some interesting themes around what brands and looks are selling – let’s just say Mervin’s Banana Technology, Airblaster, 32 boots and outerwear with bright colors come up a lot.

We also have fresh SIA data on sales to date through December.