They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group.
But what the seven girls and five boys who sat in front of a packed audience of retailers, wholesalers and investment analysts at lunch today had to say about what they’re buying – and what they’re not buying – is illuminating for the action sports industry.
Asked to name their favorite apparel and footwear brands, all but one named a retailer for clothing, while 10 of them named brands for footwear.
They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group.
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Posted in: Executive Edition
Tagged with: brand loyalty, Executive Edition, Hurley, Retail, Skate, Surf, teens, Volcom
