Core Careers: Reef President Jim Gerson

Today in our Core Career series, we find out how Reef President Jim Gerson's career path moved from sales to developing product, how he leads a company and what qualities he values in direct reports.

What were you like as a child and teenager? Did you know what you wanted to be when you grew up?

I grew up in Spokane, Washington, located in the Pacific Northwest. I spent most of my youth focused on the sports of tennis, basketball, and skiing. While I knew I wanted to do something in the athletic space, I really didn't have an idea of what that would be.