Real Retail: Hobie Surf Shops

Partner Jake Schwaner tells us about moving the Hobie store in Dana Point, why their business model works, and what brands and categories are most successful at Hobie stores.
Published: May 13, 2013

I had a long, interesting talk last week with Jake Schwaner of Hobie retail. Jake and partners Mark Christy and Joe Gelber own four Hobie stores in Southern California – Laguna Beach, Dana Point and two in San Clemente – in addition to a furniture store called Tuvalu in Laguna Beach.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series