Store tour: Active, Tilly's, DC, Vans, PacSun, Hurley

I went to 13 stores to see what brands are getting the most love and to assess the promotional environment. One young brand is getting a big ride at Urban.
Published: May 13, 2013

It’s been a while since I went on a store tour to see which brand are selling in which stores, how brands are displayed and what the discounting environment is like.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series