K-Swiss EVP, Mark Miller on new youth division

An interview with K-Swiss EVP David Nichols and Mark Miller about plans for a new youth division and Mark's MMA brand, Form Athletics. Plus, details about remaking K-Swiss.
Published: May 13, 2013

Mark Miller, a key executive during the rapid growth of DC Shoes, has sold his Mixed Martial Arts brand Form Athletics to K-Swiss and will also start and lead a new division of K-Swiss in Orange County targeting youth culture.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series