DC President on new footwear approach, new business strategy

A talk with Anton Nistl about the changes at DC including a revamped strategy, a restructured footwear department, the snow plan and the impacts of the move to Quiksilver HQ.
Published: May 13, 2013

I talked with DC Shoes Americas President Anton Nistl at SIA about the brand’s snow business, the retooling of its footwear strategy, and all the other changes the brand has experienced since he joined the company in late 2009.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series