Stussy owner on the past and the future

An in-depth interview with Frank Sinatra about Stussy's model, which values profits over growth, its worldwide business strategy, and what he sees for Stussy's future.
Published: May 13, 2013

I have wanted to meet Frank Sinatra, the owner of Stussy, for awhile because several action sports executives have told me they want to follow the Stussy business model – value profits over growth, limit distribution, keep the brand relevant over three decades.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series