Deckers CEO on Sanuk payouts, brand potential

At a conference, Angel Martinez explained the lucrative earn outs in the Sanuk deal, why the Sidewalk Surfer is important to Deckers, more. Plus, we outline earnout payments.
Published: May 13, 2013

Deckers CEO Angel Martinez spoke about the company’s pending acquisition of Sanuk at the Piper Jaffray Consumer Conference yesterday, including why it included lucrative earn out incentives in the deal, why the Sidewalk Surfer is important to Deckers and how the brand will fit into the company.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series