From Nike 6.0 to Nike as it tightens action sports focus

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.

Published: May 13, 2013administrator

Nike Action Sports Leaders: Bastien Renard

Nike action sports is embracing the swoosh.

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Posted in: Executive Edition

Tagged with: Bastien Renard, Dan Burris, Executive Edition, Nike, Sandy Bodecker, Skate, Surf