Teva's plans for action sports

An in-depth look at Teva today, including new categories, life after Simple Shoes, retail plans and how the brand is targeting the action sports demographic.
Published: May 13, 2013

When I think of the Teva brand, the first thing that comes to mind is the vision of an older guy wearing black strappy sandals over his white socks, then whitewater rafting.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series