Rip Curl CEO shares progress report

An interview with Kelly Gibson about Rip Curl's efforts in the U.S. including how the recently-ended fiscal year turned out, the state of the industry, plans for Spring 2012.
Published: May 13, 2013

I spoke with Rip Curl USA CEO Kelly Gibson and his executive team at Surf Expo and got in interesting update on Rip Curl’s efforts to grow the brand in the U.S.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series