The action sports business scene in China, Day 1

We talked to more than 25 people working on the ground in China from many companies to discover the business landscape in China, how brands are approaching the market, more.
Published: May 13, 2013

While action sports brands have sourced products in China for years, many have begun to look at the country as a major sales channel and there are a handful of action sports brands already thriving there.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series