Dragon CEO on new sunglass and goggle strategies

Will Howard on Dragon’s evolving strategies, its push to become the No. 3 player in goggles, the brand's growth the past few years, the move away from apparel, more.
Published: May 13, 2013

I had a very interesting talk with Will Howard, the founder and CEO of sunglass and goggle brand Dragon, at SIA.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series