Former Vans exec on the remaking of Sperry Top-Sider

Bill Bettencourt shares how Sperry is building on its heritage to expand into new styles and into channels such as youth lifestyle stores, including some surf shops.

Published: May 13, 2013administrator

Sperry Top-Sider VP of Marketing Karen Pitts and Bill Bettencourt

Last summer in New York, I saw a stylishly dressed young woman in skinny jeans, a great top, and Sperry Top-Siders with seersucker fabric.

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Posted in: Executive Edition

Tagged with: Bill Bettencourt, Executive Edition, Sperry Top-Sider, Surf