Arnette renews action sports focus

Arnette is making a renewed push in the action sports space and we asked Fabrice Let Det and Joe Freitag for details about this new strategy, including a new HQ location.
Published: May 13, 2013

Arnette is making a renewed push in our space, and we asked Global Brand Director Joe Freitag and Fabrice “Fab” Le Det, Global Business Director of Oakley’s Icon Sport Division, for details about this new strategy.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series