Wyett and Hurley on Nike, Hurley and action sports

We find out more about why Nike kept Hurley and future plans, talk to Bob about taking the CEO seat again, and ask: is the Nike Trojan Horse theory dead?
Published: May 13, 2013

I stopped by Hurley headquarters in Costa Mesa Monday afternoon and met with Nike Affiliates President Roger Wyett and Hurley Founder Bob Hurley, who is back in the role as CEO.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series