Pete Fox on IVI's premium sunglass strategy

IVI is launching, and I wanted to find out more since Pete Fox, Rob Dyrdek, and designer Jerome Mage are behind the brand. Details about positioning, target customer, more.
Published: May 13, 2013

New sunglass brand IVI is just launching, and I wanted to find out more – especially since Pete Fox, Rob Dyrdek, and designer Jerome Mage are behind the brand.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series