Penny pushes forward to stay ahead of new competitors

U.S. GM/VP Nick Timms tells us how the Australian brand operates in the U.S., how many doors carry Penny, and how they plan to stay ahead of competitors that have jumped in.
Published: May 13, 2013

Penny Skateboards burst on the U.S. scene in 2011 and quickly caught fire at a wide range of retailers, sparking a new plastic skateboard craze and a rash of competition.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series