More details on New Balance's entry into skate

Mike West and Global Brand Manager Sebastian Palmer fill us in on the unique partnership behind New Balance's entry into skate, distribution and marketing strategies, more.
Published: May 13, 2013

At the Know Show in Canada, I caught up with Mike West and Sebastian Palmer, the new global brand manager for New Balance’s new skateboard shoe line, Numeric.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series