Under Armour's new outerwear strategy

Under Armour has changed its approach in outerwear and Director of Action Sports Brendan Hanley fills us in on the details.
Published: May 13, 2013

Under Armour introduced a whole new approach to its mountain and outwear division at SIA, and Director of Action Sports Brendan Hanley filled me in on the details.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series