Brian Dunlap on the new Matix, new owners, lessons learned

A talk about changes for the brand, how Westlife is helping, new marketing and product strategies, a white collar spring aesthetic. Also, lessons learned during the dark days.
Published: May 13, 2013

At Agenda, I spoke with Matix President Brian Dunlap about the recent ownership changes and what they mean for Matix, how Westlife Distribution can help the brand, about new strategies and plans for Matix, and asked how retailers are responding to the changes.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series