SIA President Dave Ingemie on the state of snow market

A talk with SIA President Dave Ingemie about the state of snow sports, his thoughts on skier vs. snowboard participation, what he is hearing about orders for next season, and why he thinks snowboard companies may need to change how they market the sport.
Published: June 13, 2013

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series