Nidecker Snowboards radically revamps strategy under next generation

Nidecker has revamped its business model under young CEO Henry Nidecker by creating brands with athletes like Jeremy Jones. Henry tells us about the strategy, why he hates when the industry blames bad snow for weak results, and much more.

Published: April 13, 2014administrator

Freeride snowboarder Jeremy Jones with Henry and Xavier Nidecker at ISPO - Photo by Shop-eat-surf

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Posted in: Executive Edition

Tagged with: Executive Edition, Henry Nidecker, Nidecker Snowboards