The fascinating revival of Sole Tech's éS brand

A detailed look at how Sole Tech has turned its dormant éS brand into a top seller at many core skate shops thanks to a new strategy guided by social media, exclusivity, and a deep connection with the core community.

Published: April 26, 2015administrator

The rerelease of the original Accel style has been a huge hit with skaters - Photo courtesy of í©S

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Posted in: Executive Edition

Tagged with: Executive Edition, Pierre Andre Senizergues, S, Skate, Sole Technology