In a year marked by significant turbulence and macroeconomic shifts, 686 CEO Mike West is continuing to focus his team on long-term stability and strategic growth. Following the announcement of sweeping tariff changes in the spring, West has led the 33-year-old company through immediate budget reassessments, product line refinements and a new apparel licensing venture, all while keeping an eye on his goal of reaching 50 years in business.
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