686 Names New President, Doubles Staff as Sales and Profits Expand

As 686 celebrates its 30th year in business, there are some big new developments at the snow outerwear and apparel brand. CEO and Owner Mike West and new President Erik Joule share the go-forward strategy.
Published: October 20, 2022

Snowboard outerwear and apparel brand 686 is celebrating its 30th year in operation and business has been booming lately. This year, 686’s revenue is forecast to rise 50 percent – and that’s on top of a record 2021.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series