A Cool Summer for the Wetsuit Market, But a Turnaround May Be Coming

We talk to Vissla, Xcel, Rip Curl, Heritage Surf Shop, Hansen's, Proof Lab, ActionWatch and more about the current state of the wetsuit market and what the future might hold for the category.
Published: June 12, 2024

Supply largely continues to outpace demand in the wetsuit market heading into the summer season, though many retailers and manufacturers are cautiously optimistic that the worst of a punishing inventory glut is behind them.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series