Adidas Admits Missteps with Originals Business

Executives explain while they had to lower the top-line forecast for the year despite strong results in several regions.
Published: November 8, 2018

During a conference call with analysts Wednesday, Adidas executives acknowledged that missteps with the brand’s Originals business has led to the company lowering its top-line forecast for the year.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series