Adidas Delivers in Q2, Comments on Stan Smith and Superstar Franchise Management

A breakdown of how Adidas performed around the world, plus how it plans to fix softness in Western Europe and how it is managing down the Stan Smith and Superstar franchises.
Published: August 10, 2018

Adidas reported Q2 earnings this week and the company delivered strong results despite a few bumps in Western Europe, its most mature market.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series