African Surf Brand Mami Wata Debuts in U.S. With Premium Accounts

We talk with owners Nick Dutton and Selema Masekela about the brand’s founding, distribution plan, U.S. expansion and new popup store in Venice, Calif.
Published: April 8, 2022

Mami Wata is an African surf brand that’s currently expanding in the United States. As part of the growth, the company recently opened a pop-up store on Abbot Kinney Boulevard, the trend-setting business district in Venice Beach, California.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series