Alfred Chang on the Rise of PacSun

The PacSun of today is resonating strongly with Gen Z. We talk with President Alfred Chang, soon to be Co-CEO, about why the company's strategy is working and current business trends.
Published: May 10, 2021

Walk into a PacSun store these days, and you’ll likely see a few things: often a line to check out, a diverse customer base of both young men and women, a lot of teenage girls, and a collection of brands and private label goods that are speaking to Gen Z.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series