Black Diamond President on Raising Prices, Tariffs Strategies, and Managing Through Turbulence

An interview with President Neil Fiske about the assumptions behind Black Diamond’s pricing strategy, how the brand is absorbing the margin hit on Chinese goods, how it's estimating potential unit volume declines, the risk of supply shortages in the overall outdoor market, and how tariff turbulence will impact its spending and investments this year.
Published: April 25, 2025

Black Diamond Equipment announced its new pricing structure on Thursday to wholesale and direct-to-consumer customers due to the new tariffs put in place by the Trump administration, and SESO spoke with President Neil Fiske to find out more about the assumptions behind Black Diamond’s pricing strategy.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series