Black Friday: Outdoor Specialty Retailers Compete with Brand Discounts

Retailers shared mixed Black Friday results as they strove to make up for a slow start to November, warm winters and ecommerce promotions.

Published: December 2, 2025By Kate Robertson

Outdoor specialty Wes Allen April Peterson Todd Frank

From left: Wes Allen of Sunlight Sports, April Peterson of River Rock Outfitter, Todd Frank of The Trail Head. File photos by SESO and photo courtesy of April Peterson.

Outdoor specialty retailers reported mixed results after Black Friday as they competed with online brand sales and an increasingly price conscious consumer.

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Posted in: Executive Edition

Tagged with: April Peterson, Bill and Paul's Sporthaus, Christy Sports, Jon Holmes, River Rock Outfitter, Sunlight Sports, Suzanne Mayerchak, The Trail Head, Todd Frank, Walkabout Outfitter, Wes Allen