Breaking Down the Pura Vida Acquisition

New Pura Vida owners Vera Bradley provided many more details about the acquisition, Pura Vida's business, and the go-forward plan on a conference call this morning.
Published: June 20, 2019

We have more details about the big news today that Vera Bradley, a publicly traded company based in Indiana, has acquired 75% of industry jewelry brand Pura Vida for $75 million.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series