Can Vans Make A Comeback? Specialty Retailers Weigh In

VF executives pointed to a few bright spots in the business in Q3. We wanted to find out what is happening with Vans on the ground, so SESO checked in with specialty retailers to see how the brand is performing, and the role Vans still plays in the core market.
Published: January 28, 2026

VF Corp. reported a few bright spots in Vans’ business in the third quarter ended Dec. 27, 2025, namely growth in global Vans online sales for the first time in over four years.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series