Columbia CEO: Shortages of Winter Product Could Be Coming

Why Tim Boyle believes demand could outpace supply and how Columbia plans to fill the void.
Published: July 30, 2020

Columbia Sportswear executives believe there might be shortages of winter products later this coming season because so many competitors cancelled orders with Asian factories when the pandemic hit.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series