686 Owner Mike West on the Evolution of the Brand

We talk to Mike about the big move to sign 686's first skier to its GLCR collection, the strategy behind GLCR, and the state of the snow market

Published: November 17, 2016

We spoke with Westlife Distribution Founder Mike West about some big news the company’s 686 brand is announcing today: that the hardcore snowboard brand has signed skier Parker White to its roster of athletes and ambassadors.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series