Absolute CEO on State of Skate, Plans for Penny, and More

<p>An interesting talk with Frank Messmann about the challenging hardgoods market, future plans for Penny, and why he has added brands like Arbor to the Absolute portfolio</p>
Published: July 18, 2017

I had a very informative talk recently with longtime skate industry executive Frank Messmann, who is now the CEO of Absolute Board Co.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series