Billabong Works to Take More Share in Core Doors

<p>Billabong wants to help retailers increase sales per square foot, and built a private concept shop to work with retailers on that goal. Plus, the brand's big swim push.</p>
Published: October 5, 2016

Though its business overall has been challenging, Billabong has grown market share in core stores over the past few years in a tough market, and competitors should know this: the brand is working very hard to take even more space.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series