Lessons Learned from the Amazon Wars

<p>Amazon has become the single biggest shopping channel for surf industry goods in the U.S., and the online behemoth is headed to Australia. We look at the issues that have developed for retailers and brands here for lessons learned that could apply Down Under.</p>
Published: June 7, 2017

We’ve been hearing a lot of talk and reading many stories about Amazon’s plans to launch a full-scale retail operation in Australia.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series