New Electric Owner Hits the Road

Eric Crane spent four solid weeks visiting East Coast retailers, selling sunglasses to shop customers and bonding with store owners. We talk with him about what he learned about Electric -  and the industry - during his road trip.

Published: September 12, 2016

Eric Crane, the CEO and new owner of Electric, recently got back from spending four solid weeks on the road visiting East Coast retailers.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series