Roxy Sharpens Focus as it Stresses Differentiation

Global Brand Manager Emilie Souvras details how Roxy plans to stand out in a competitive landscape, including a major fitness push in 2016

Published: February 29, 2016

As Roxy looks to the future, there are three areas of focus that they believe can help them stand out in a competitive world: fitness, snow and swim.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series