SIA Research Chief on snow sales trends

After several terrible seasons, it's finally snowing in the west, including in the key market of California. SIA's Kelly Davis tells us what is working so far at retail.

Published: December 21, 2015

We spoke with Kelly Davis, Director of Research for the SIA, about SIA’s early season reports. Results are promising for snow brands and specialty shops, especially in the west. With El Nino all over the media, and early snowfall in parts of the west, people are preparing for a big season of snow.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series