The Industry's Distribution Problem

<p>A visit to the mall to check out back-to-school shopping underscores a fundamental problem for many industry brands. Plus, the Adidas juggernaut.</p>
Published: August 18, 2016

I spent most of the day Sunday at the Brea Mall in Southern California to try to get a read on the back-to-school shopping season, which is in full swing.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series