Volcom Extends Reach with #ThisFirst Campaign

<p>Volcom is using highly sophisticated methods to target new consumer segments in a bid to accomplish what many industry companies need to do if they want to grow – resonate with the core audience while also reaching new customers</p>
Published: June 19, 2017

Volcom’s #ThisFirst global marketing initiative encouraging the pursuit of passion projects launched earlier this month, and already appears to be engaging a broader, next-generation audience.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series