Depth of Sales Surge Surprises Zumiez

Plus, how Zumiez thinks the rest of the year will play out and why executives are bullish on opening new stores.
Published: June 4, 2021

Zumiez executives thought Q1 2021 sales would be higher than the same quarter in 2019. But they were shocked at just how much higher sales turned out.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series