Dickies Expands its Lifestyle Business Under VF

Dickies has been one of the most interesting brand stories of late as the heritage workwear brand builds on its roots. Global Brand President Denny Bruce shares details about the playbook he is following to expand the brand's reach.
Published: August 2, 2022

Dickies has been one of the most interesting brand stories of late as the heritage workwear brand expands its lifestyle business under the new ownership of VF Corp.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series