Dragon Exec Outlines Aggressive Growth Plan as Brand Celebrates 30 Years

Marchon’s Lauren Makofske discussed Dragon’s e-commerce ambitions, product innovation, and focus on sun to meet three-year growth targets.
Published: April 26, 2023

However, the tactics to get there are wide-ranging and include emphasis on the sun business, along with new product for female consumers, the XP fishing collection, goggle technology, and the Swiftlock 2.0 instant goggle lens-changing line.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series