European Wetsuit Brand Looks to Make Mark in U.S.

Manera grew out of the French kite, wing, and foil hardgoods company F-One. SES talks with Manera founder Julien Salles and consultant Jim Watson about the company’s history, product differentiation, and distribution strategy.
Published: June 1, 2022

Manera is a French wetsuit and accessories company founded in 2015. While it has roots in the kiteboarding and foil market, over the last three years it has been expanding in the worldwide surf market and focusing on future growth in the United States.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series